| Welcome to the World Wide Web. So you have looked around
and believe that your business will benefit from Internet advertising.
You are probably 100% correct. Some businesses are doing well on
the web, some are not. Why? Certainly each individual case is different
but your success or failure largely depends on your decisions of
how and where to place your ads, and the products and/or services
you are attempting to market. Your web site will be an excellent,
cost efficient, addition to your marketing package. It will work
best for you if it is used in conjunction with your other advertising.
Whether you run local newspaper ads, national magazine ads, radio
or TV ads, you've found that you can get a small amount of information
in these relatively expensive media. By including your web address
in every ad you run, people interested in your products/services
will be able to learn everything you wish to tell them about your
business and have several easy ways to contact you! Now that you
know these critical factors and you still believe the web is for
you, read on to learn how to get your advertising on-line!
Most people assume since they have the ability to "surf"
the web that they must also have the ability to advertise on the
web, with their existing account, if they only knew how. This
is not true. Surfing and advertising on the web are two entirely
different functions. Before any company or person can advertise
they must first secure a server. A server is a system that stores
your pages and makes them available for viewing 24 hrs a day.
Your server does not have to be in your local area, therefore
giving you the opportunity to shop around for the best combination
of price & service. Setting up your own server and learning to
do all the programming yourself (or hiring personnel and training
them), is one method, or having someone like us do it for you
is another option. Since we provide these services for numerous
clients we are able to offer these services at rates actually
lower than if you attempted to do this yourself. So it's an economically
sound option to simply let someone who is experienced take care
of these services for you. After you have explored the different
options we're sure you'll agree that our service and pricing structure
is one of the best available.
Once you have decided to secure
a server, the next task at hand is getting your ads designed.
We've dealt with many different types of clients and the general
consensus is that the business owners usually know how they want
their products and/or services presented to the public better
than most agencies who claim to be experts. Let's face it, you
have already found ways to successfully market your products and/or
services in the past or you would not be in business now. You
probably already have a good idea of what you want your pages
to look like. This is the time to write down the message(s) you
want to convey and any ideas you have for the look of your web
Now that you have decided to secure a server and have
a design for your ads, you're ready to create the pages for your
web site. Just as a printer would use your materials to produce
a catalog or brochure, we use them to produce your web site. We
can work with everything from hand written notes to computer generated
pages and will prepare a production quote based on your materials,
allowing everyone involved to know what to expect and what it
will cost right up front. If you're able to produce your site,
all the better!
When your site is ready for the initial viewing it is placed
in a temporary location for you to proof read. Once you have previewed
each page and corrections are made, your site is moved to its
permanent address (URL) and placed online. With the process of
placing your ads online complete, you have but one more task ahead
of you. Where and how to get people to view your ads.
Attracting visitors to your site
is an ongoing activity. Search engines are one method visitors
will find your web site. Just as a CPA subscribes to accounting
software updates, or an attorney subscribes to law updates, we
subscribe to search engine submission software updates. Allowing
us to submit your site to to over 1,100 search engines!
As mentioned earlier, your best source for attracting visitors
is the advertising you do in other media. Your web address should
be included anywhere you place your company name and contact information.
Not only in newspaper, magazine, radio, TV or billboards ads,
but also on your letterhead, business cards, checks, return address
labels and signs! You never know where your next lead or sale
may come from!
I wish you the best of luck in your business. And I look forward
to assisting you with your Internet advertising needs.
Kevin J. Robson